If you’re like the 93% of senior-level business managers who believe face-to-face events improve deal closures, you’re probably planning a corporate event this year.
Events can help you get your brand’s message out, find new leads, and network with potential investors.
You’re no event planner though, and you don’t even know where to begin. That’s why we created this list of our top 5 tips for corporate event planning.
Ready to stop procrastinating and start planning? Then keep reading.
1. Create Your Event Checklist
The first step in your process should always be the planning stage. And the best tool to have in your corporate event planning toolbox? Your event checklist.
This checklist must include plans for:
- Budget
- Theme
- Location
- Date
Without this foundation for success, the next 4 tips on this list will barely matter. After all, how will you know how far along you are in the planning process if you don’t have a guide to reference?
2. Organize Your Speakers
A corporate event is nothing without the amazing speakers who will share your message.
Find individuals who’ve spoken at events like yours or up-and-coming influencers in your space. Best practices for finding speakers suggest you should request your speakers 8 months to a year in advance.
This will also help you out since you need to prepare their contracts, arrange their lodging and flights, and prepare their bios and photos for your schedule and website.
3. Book the Right Crew
Finding the right crew for your event can mean the difference between a smooth weekend and a disaster.
Just like your speakers, you need to organize a crew in advance. Search local ones or ask for references from other corporate event planners.
Make sure you don’t forget to organize your crew’s contracts. Companies like Complete Crewing can help make your life easier by offering comprehensive crewing services for your upcoming corporate event.
4. Build an Event Website
An event website is basically a free way to attract prospective event-goers.
Building a website from scratch can be a bit of an investment. But you’ll be able to reuse it every subsequent year you hold the event. If you already have a website from previous years, make sure you update it.
Your website should have photos, videos, and testimonials from previous events. But most importantly, it should be optimized for mobile viewers.
5. Deploy a Marketing and Promotions Strategy
So you’ve spent all that time organizing your corporate event, but no one showed up. What went wrong?
Marketing and promoting your event is perhaps the most important tip on this list. If you optimize your event website the right way, it’ll do much of the footwork for you.
But creating an amazing event website is no substitute for marketing and promoting your event. Utilize online, radio, and local TV ads. For the most robust results, a social media page for your event will help you start selling out of tickets in no time.
More Tips for Corporate Event Planning
While these top 5 tips can help you get started with planning your event, this list certainly isn’t exhaustive.
Have an upcoming event to plan? Subscribe to the blog at Wishes Planet for all the tips and tricks you need to know to be an expert at corporate event planning.
